Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges

by   |    |  7,682 views

Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud.

More than one-third (38%) of marketers plan to shift spend from traditional advertising to digital advertising in 2015, with more B2C marketers (42%) planning to move spend to digital than B2B marketers (34%).

The top 5 digital areas marketers plan to allocate more budget on are social media advertising (70% plan to increase spend), social media marketing (70%), social media engagement (67%), location-based mobile tracking (67%), and mobile applications (66%).

Below, additional key findings from the report, which was based on data from a survey conducted in October and November 2014 of 5,053 marketers from around the world (56% B2C-focused; 44%, B2B).


Channels and Strategies

  • Corporate websites, social media, and SEO/SEM are the most used digital channels/strategies by the marketers surveyed.
  • Email marketing, social media advertising, and social media listening are rated as the most effective channels/strategies.

Metrics

  • 32% of marketers say revenue growth is a top metric used to gauge marketing success.
  • 30% say customer satisfaction is one of their top metrics.

Challenges

Some 27% of marketers surveyed rank new business development, generating quality leads, and remaining current with marketing trends among their top 3 most pressing business challenges.

About the research: The report was based on data from a survey conducted in October and November 2014 of 5,053 marketers from around the world (56% B2C-focused; 44% B2B).


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Bradley Robb Tue Jan 27, 2015 via web

    I stopped reading that report when I hit the Channel Effectiveness chart. That a majority of respondents believe that every single channel is either Effective or Very Effective makes me suspect every other response they provided.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!