Email ranks second, with 71% of B2B marketers saying it was effective in helping to achieve marketing goals in 2014.
Search engine optimization is the only other digital channel rated as effective by more than half (54%) of the B2B marketers surveyed.
Some 57% of B2B marketers say they plan to invest more budget in SEO in 2015, and 54% say they plan to spend more on social media this year.
B2B marketers are not convinced of the effectiveness of a number of mobile tactics, with 40% planning to decrease spend this year on QR codes and mobile messaging:
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji