Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Top B2B Marketing Channels and Tactics

by Ayaz Nanji  |  
February 10, 2015

Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix.

Email ranks second, with 71% of B2B marketers saying it was effective in helping to achieve marketing goals in 2014.

Search engine optimization is the only other digital channel rated as effective by more than half (54%) of the B2B marketers surveyed.

Some 57% of B2B marketers say they plan to invest more budget in SEO in 2015, and 54% say they plan to spend more on social media this year.

B2B marketers are not convinced of the effectiveness of a number of mobile tactics, with 40% planning to decrease spend this year on QR codes and mobile messaging:

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment


  • by Waleed R Tue Feb 10, 2015 via web

    Great article. Thanks for the analysis. I'd also like to know how the 351 participants were distributed industry wise.

  • by Jenny Björklund Wed Feb 11, 2015 via web

    A good read, thank you very much for your thought! One thing is missing in my opinion though, how these different tactics relate to the whole funnel? For example, mobile might not be a deal closing channel but it might be a brilliant way to drive traffic to your website and fill the top of the funnel.

  • by John Bottom Tue Feb 17, 2015 via web

    Ayaz - thanks for sharing this. Really interesting. The challenge for me is separating content formats from content 'types'. For example, comparing the effectiveness of ebooks v whitepapers v info graphics is a format issue. But finding out if case studies perform better or worse than opinion pieces is another thing altogether – and arguably more important to marketers. Having said that, studies like this are always so useful in giving an overview of what people are doing - so thanks again for writing it up so well! John

  • by Adi Thu Apr 14, 2016 via web

    Useful information, thanks!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!