Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How Aligned Are B2B Marketing and Sales Teams?

by   |    |  1,909 views

B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.

The report was based on data from a survey of 211 B2B professionals (50% in Sales, 50% in Marketing) from around the world (67% in North America, 18% Europe, 10% Asia, 5% other).

Some 54% of marketers surveyed say the two teams are somewhat aligned in their organization; a similar proportion of salespeople say the same: 58%.

Only 17% of marketers and 14% of salespeople say the two teams are fully aligned.


Below, additional key findings from the report.

Satisfaction

Sales is less satisfied with Marketing than Marketing is with Sales: 42% of marketers say they are either satisfied or very satisfied with their peers in Sales, whereas only 35% of salespeople say they are satisfied or very satisfied with Marketing.

Lead Data

Only 37% of all respondents say lead data is fully shared between their organization's marketing and sales teams.

Some 16% of salespeople say data is siloed between the two groups, compared with 12% of marketers.

About the research: The report was based on data from a survey of 211 B2B professionals (50% in Sales, 50% in Marketing) from around the world (67% in North America, 18% Europe, 10% Asia, 5% other).


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!