The report was based on data from a survey of 600 marketing professionals (a combination of B2B and B2C) based in the United States.
Some 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).
Below, additional key findings from the report.
B2B vs. B2C
Email is the most effective tactic for B2B marketers, with 31% saying it has the biggest impact on revenue.
Paid search is the most effective digital tactic for B2C marketers, with 24% saying it has the biggest impact on revenue.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji