MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Users of Apple computers tend to be loyal to the company's other products as well, according to a recent report from Verto Analytics.

Apple Mac computer owners in the United States are far more likely to own an iPhone than are Windows users (61% vs. 24%), the analysis found. Moreover, 50% of Mac users have an iPad, compared with 19% of Windows users.

Windows PC users are more likely to have an Android phone (35% own one) versus an iPhone (24%), though they are still more likely to own an iPad than an Android tablet (17% vs. 14%).

Mac users are more likely than Windows PC users to have a smartphone or any brand of tablet in general: 79% of US Mac users have a smartphone and 58% have a tablet, compared with 62% and 39%, respectively, for Windows PC users.

Apple iPhone users in the United States also tend to be more loyal to the iOS universe: 44% of iPhone users own an iPad, but only 7% have an Android tablet, compared with 13% of Android smartphone users who own an iPad and 24% who own an Android tablet.

Some 28% of iPhone owners own a Mac, and 76% a Windows PC. In comparison, only 6% of Android smartphone owners own a Mac, and 94% own a Windows PC.

About the research: The report was based on Verto Device Watch data from US adults age 18 and older.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji