B2B buyers say thorough contact information is the content element that best establishes credibility on a vendor website, according to a recent report from KoMarketing and Huff Industrial Marketing.

The report was based on data from an October and November 2014 survey of 262 professionals who are responsible for, or influence, B2B purchase decisions; 94% of respondents are based in the United States.

In addition to contact details, survey respondents say, About/team bio information and traditional marketing collateral, such as research reports, case studies, and whitepapers, also help to establish credibility on a vendor site.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji