Which tactics, channels, and content types do B2B technology companies use most to market  products?

To find out, Regalix surveyed 640 senior marketing executives and business leaders about their product marketing practices (67% US-based; 33% international). Respondents were chosen from a range of B2B technology companies, including those specializing in software, hardware, cloud computing, and mobile.

Some 80% of respondents say they create marketing collateral to help market products; other common strategies include: sales enablement (71% carry out), defining positioning (70%), creating marketing plans (70%), launch planning (69%), and market research (67%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji