Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from

The report was based on data from an April 2015 survey of 1,000 adults in the United States.

Some 21% of moms would like to receive a massage or spa day for Mother's Day; flowers and a nice meal are the next most-liked gift options (20% each), followed by gift cards (17%), jewelry (14%), and electronics (8%).

Additional findings from the report include the following:

  • US adults surveyed plan to spend $120 each, on average, on Mother's Day.
  • Women plan to spend about $116, on average, whereas men plan to spend $127.
  • People age of 25-34 plan to spend more than any other age group (11% above average).
  • People age 45-54 will spend more than any other age group on dinner (8% above average).
  • Most US adults surveyed (62%) say they plan to buy flowers for Mother's Day. More men than women (66% vs.58%) plan to buy flowers.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji