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Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.

The report was based on an analysis of 223 million records in the databases of B2B companies. The researchers examined which commonly required fields were "missing" from each record (the report makes the assumption that each of these data points is necessary, which may not actually be the case for all companies).

Some 84% of the records analyzed were missing revenue information and 82% were missing employee information about the lead's/customer's company, the analysis found.

Other common data points lacking from records included website domain (72% did not include), industry information (71%), phone number (54%), and title information (34%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji