The report was based on data from a survey of 30 marketers working at content agencies. Respondents were asked to answer a 14-question poll that explored topics such as the cost of services and the reach of campaigns.
Some 41% of respondents say their agency produces fewer than five campaigns per month for each client, on average; 25% produce 5-9 campaigns per month, on average.
Below, additional key findings from the report.
- 35% of respondents say articles are one of the three content types ordered most frequently by clients.
- 24% say infographics are one of the three most requested content types.
- 70% of respondents say their content agency tends to work on a monthly retainer pricing structure; 15% work on a pay-per project structure; 8%, pay-per-hour; 7%, pay-per-word.
- 35% of respondents' monthly retainers are between $1,000 and $5,000, on average; 24% are between $5,000 and $10,000.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji