The report was based on data from a July 2015 survey of 300 professionals from around the world (80% working at B2B-focused companies; 20%, B2C).
Some 48% of respondents say email is among the most effective tactics they use to generate sales leads; creating websites/landing pages ranked second (cited by 44% of respondents), followed by content marketing (43%) and search engine optimization (37%).
Below, additional key findings from the report.
Most Difficult Tactics
Content marketing ranks as the hardest online lead generation tactic, with 43% of respondents citing as being among the most difficult.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji