Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center.

The report was based on data from three surveys of a nationally representative sample of adults living in the United States.

Over time, the offline population has been steadily shrinking, the analysis found. In the year 2000, 48% of Americans did not use the internet, and even as recently as 2010 nearly a quarter (24%) were not online.

For some groups the rise in Internet adoption has been especially pronounced:

  • Some 86% of adults age 65 and older did not go online in 2000; in 2015, that figure has been cut in half.
  • Among adults without a high school diploma, the proportion not using the Internet dropped from 81% to 33% in the same time period.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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Twitter: @ayaznanji