Members of Generation Z (people born between 1990 and 1999) say work/life balance is their primary career concern, according to a recent report from the Creative Group and Enactus.

The report was based on data from a survey of 770 members of Generation Z living in the United States.

Some 28% of respondents say balancing work and personal obligations is their top future career concern.

Making enough money is the next biggest concern (26% cite), followed by finding a stable job (23%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji