Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and Ascend2.

The report was based on data from a survey of 135 marketing, sales, and business professionals who work at a wide a range of company sizes.

Some 46% of respondents say they expect their marketing technology budget to increase marginally in the near future, and 19% expect their budget to increase significantly; 29% expect no change and 6% expect a decrease.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji