Real-World Education for Modern Marketers

Join Over 0 Marketing Professionals

Start here!
N E X T
Text:  A A

B2B Marketing Technology: Top Tools, Objectives, and Challenges

by   |    |  2,670 views

Nearly two-thirds (65%) of B2B companies say they plan to increase their marketing technology budget in the near future, according to a recent report from Informatica, Dun & Bradstreet, and Ascend2.

The report was based on data from a survey of 135 marketing, sales, and business professionals who work at a wide a range of company sizes.

Some 46% of respondents say they expect their marketing technology budget to increase marginally in the near future, and 19% expect their budget to increase significantly; 29% expect no change and 6% expect a decrease.

Below, additional key findings from the report.


Technologies Used

  • 89% of respondents say their B2B company uses an email marketing tool.
  • 70% use a social media management platform.

Objectives

  • 56% of respondents say increasing the number of leads generated is one of the top reasons for using marketing technologies.
  • 53% say increasing sales revenue is a top objective.

Challenges

  • 52% of respondents say among the biggest challenges they face with marketing technologies is integrating various platforms and systems.
  • 39% say among the top challenges is a lack of an effective marketing technology strategy.

About the research: The report was based on data from a survey of 135 marketing, sales, and business professionals who work at a wide a range of company sizes (16% work at enterprises; 30%, at midsize companies; 54%, at companies with fewer than 50 employees).


Join over 0 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!