The report was based on data from a survey of 135 marketing, sales, and business professionals who work at a wide a range of company sizes.
Some 46% of respondents say they expect their marketing technology budget to increase marginally in the near future, and 19% expect their budget to increase significantly; 29% expect no change and 6% expect a decrease.
Below, additional key findings from the report.
- 89% of respondents say their B2B company uses an email marketing tool.
- 70% use a social media management platform.
- 56% of respondents say increasing the number of leads generated is one of the top reasons for using marketing technologies.
- 53% say increasing sales revenue is a top objective.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji