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The 20 Most Popular Survey Software Solutions [Infographic]

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SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.

The researchers ranked the popularity of survey software solutions based on three criteria: the number of customers (unique companies/organizations that are actively using the software), the number of users (employees who create and manage surveys), and social media presence (Facebook likes, Twitter followers, Google +1s, LinkedIn followers, Klout scores, and number of online reviews).

SurveyMonkey has the most customers (2.35 million) of any survey program examined, as well as the largest social media presence; it is tied with QuestionPro for the most number of users (2.5 million).

QuestionPro received the second-highest composite popularity score, followed by Qualtrics, SurveyGizmo, and FluidSurveys.

Check out the infographic for the full rankings from the report.


About the research: The rankings were based on the number of customers and users for each software solution, as well as social media presence.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Susan Fri Oct 23, 2015 via web

    Nice infographic, however, being "popular" is not a good representation of the functionality and capabilities of survey software. SurveyMonkey has 165,000 Facebook followers. O.k. Great. Do they offer advanced question logic and analysis & reporting features for advanced research projects? No. Also, comparing online survey tools like Survey Monkey or Survey Gizmo to advanced survey software systems like Snap Surveys or Qualtrics is like comparing apples to oranges.

    I'd rather see an infographic comparing the functionality and capabilities of the available survey software tools, not how they fair in the social media world. Letís see this comparison, Capterra.

    If someone is just looking to do a quick survey, one of the free or low cost tools will work fine. If someone is looking for a more sophisticated survey software to support rigorous research, the more advanced survey software will have the features they need.

  • by Rachel Smith Tue Jun 13, 2017 via web

    Hi Ayaz,

    Your research is very powerful I must say. These seem to be some amazing survey tools. However, I would also like to suggest one more tool called SutiSurvey that lets you collect feedback and create great surveys in less time.

    Keep sharing such informative blogs.

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