The report was based on data from interviews with 50 digital and e-commerce leaders who work at U.S.-based B2B organizations with at least $500 million in annual revenue.
Half of the leaders interviewed say their organization currently receives less than 10% of its annual revenue from online sales; only 19% say that online sales account for more than half of company revenue.
Below, additional key findings from the report.
How Customers Can Purchase
Some 90% of respondents say customers can purchase products/services from their company via sales representatives; 86% say it is possible to purchase online through a website.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji