Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.

The report was based on data from interviews with 50 digital and e-commerce leaders who work at U.S.-based B2B organizations with at least $500 million in annual revenue.

Half of the leaders interviewed say their organization currently receives less than 10% of its annual revenue from online sales; only 19% say that online sales account for more than half of company revenue.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji