Half (51%) of marketing and advertising executives say their company's public relations/communications department is best suited to handle the organization's social media efforts, according to a recent report from The Creative Group.
The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.
Some 28% of respondents say the marketing department should handle social media.
Some 9% say customer service should be responsible, and 5% say it should be in the hands of the organization's CEO.
About the research: The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji