The report was based on data from a September 2015 survey of 1,140 adults living in the United States.
Some 73% of respondents say they plan to research gifts online this year, 66% plan to visit retail stores in person, and 46% plan to simply ask recipients what they want.
As for actually purchasing holiday gifts, 84% of respondents say they'll visit brick-and-mortar retail stores, 78% plan to shop online, and 20% will use a retailers' mobile apps.
Check out the infographic for more insights from the report:
About the research: The report was based on data from a September 2015 survey of 1,140 adults living in the United States.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji