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How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]

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Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network.

The report was based on data from a September 2015 survey of 1,140 adults living in the United States.

Some 73% of respondents say they plan to research gifts online this year, 66% plan to visit retail stores in person, and 46% plan to simply ask recipients what they want.

As for actually purchasing holiday gifts, 84% of respondents say they'll visit brick-and-mortar retail stores, 78% plan to shop online, and 20% will use a retailers' mobile apps.

Check out the infographic for more insights from the report:


About the research: The report was based on data from a September 2015 survey of 1,140 adults living in the United States.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Miljana Thu Nov 26, 2015 via web

    Hi, Ayaz, interesting stats. There are reports that YouTube is a popular destination where consumers search for products to plan their holiday purchases. Unboxing and haul videos are especially popular, and 80% of those who watch videos search for product review videos. Your readers can find more stats on this trend here http://blog.goodvid.io/black-friday-2015-predictions-top-3-product-categori...

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