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Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network.

The report was based on data from a September 2015 survey of 1,140 adults living in the United States.

Some 73% of respondents say they plan to research gifts online this year, 66% plan to visit retail stores in person, and 46% plan to simply ask recipients what they want.

As for actually purchasing holiday gifts, 84% of respondents say they'll visit brick-and-mortar retail stores, 78% plan to shop online, and 20% will use a retailers' mobile apps.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji