The report was based on data from a survey conducted in September 2015 of 893 people who run SMBs in the United States.
Just over one-third (34%) of respondents say they are unsure whether this holiday season will be more profitable than last year’s; 26% expect revenue to decline.
Some 67% of SMB owners expect their full-year 2015 revenue to exceed their 2014 full-year revenue.
As for 2016 revenue expectations, 78% of SMB owners say they believe revenue will increase compared with 2015; 16% predict revenue will remain flat, and 6% think there will be a decrease.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji