Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Are SMBs Expecting a Good Holiday Season and 2016?

by Ayaz Nanji  |  
November 30, 2015

Some 40% of B2C small and midsize business (SMB) owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.

The report was based on data from a survey conducted in September 2015 of 893 people who run SMBs in the United States.

Just over one-third (34%) of respondents say they are unsure whether this holiday season will be more profitable than last year’s; 26% expect revenue to decline.

Some 67% of SMB owners expect their full-year 2015 revenue to exceed their 2014 full-year revenue.

As for 2016 revenue expectations, 78% of SMB owners say they believe revenue will increase compared with 2015; 16% predict revenue will remain flat, and 6% think there will be a decrease.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!