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Are SMBs Expecting a Good Holiday Season and 2016?

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Some 40% of B2C small and midsize business (SMB) owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.

The report was based on data from a survey conducted in September 2015 of 893 people who run SMBs in the United States.

Just over one-third (34%) of respondents say they are unsure whether this holiday season will be more profitable than last year’s; 26% expect revenue to decline.

Some 67% of SMB owners expect their full-year 2015 revenue to exceed their 2014 full-year revenue.


As for 2016 revenue expectations, 78% of SMB owners say they believe revenue will increase compared with 2015; 16% predict revenue will remain flat, and 6% think there will be a decrease.

About the research: The report was based on data from a survey conducted in September 2015 of 893 people who run small and medium-sized businesses in the United States.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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