Are marketing co-op and market development funds (MDFs) paying off for participants? What are the key challenges with these types of programs?

To find out, Gleanster Research and SproutLoud surveyed 257 US local businesses owners and 348 US marketers at corporate brands with over $250 million in annual revenue.

The researchers defined co-ops as programs where marketing funds are made available by brands to local business partners based on sales, and MDFs as programs where funds are issued by brands to partners in advance of sales.

Below, key findings from the report.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji