B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.
The report was based on data from a survey conducted in November 2015 of 137 North American business and marketing executives. Organizations were grouped into self-reported groups: those exceeding annual revenue goals, meeting revenue goals, and missing revenue goals.
Only 29% of survey respondents say at least half their organization can describe the buyer personas that have been developed; just 8% think at least three-quarters of their organization can do so.
Below, additional key findings from the report.
Take the first step (it's free).
You may also like:
- COVID-19's Impact on Digital Agencies' Revenue and Leads
- The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions
- Outsourcing Digital Marketing: Your Questions Answered [Infographic]
- Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]
- How to Unlock Content Marketing's Value and Drive Sales: AI Can Help