Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting.
The report was based on data from surveys of 1,200 global consumers and 200 advertising and marketing professionals at organizations with 500 or more employees.
Only 16% of the marketers surveyed say their organization is able to capture customer intent and deliver real-time, behavior-based marketing across all channels.
Some 40% of consumers surveyed say most promotions they receive don't deliver anything of interest, and 44% say they receive too many offers.
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