Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl.

The report was based on data from a survey of 1,000 consumers in the United States.

Some 56% of consumers say Amazon demonstrates an understanding of their individual preferences and needs on a regular basis; in contrast, just 25% of respondents say the same about traditional retailers.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji