Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.

The report was based on data from a survey of 995 sales and marketing professionals based in the United States, most of whom work for B2B companies.

Some 77% of marketers surveyed say they have a good relationship with their sales team, and 58% of salespeople surveyed say they have a good relationship with their marketing team.

However, some pockets of conflict and misunderstanding continue to exist between Marketing and Sales.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji