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Small Business Websites: The Haves and Have-Nots

by Ayaz Nanji  |  
February 24, 2016

Just under half (46%) of small business owners say their company does not have a website, according to a recent report from Clutch.

The report was based on data from a survey of 350 US small business owners and managers, most of whom own or work for a company with 1-10 employees and less than $1 million in annual revenue.

Some 32% of companies without a website say they do not have one because it is not relevant to their business/industry.

Another 30% say they do not have one because of the cost, and 12% say they have a social media profile instead of a website.

Two-thirds (68%) of businesses with websites say their sites are mobile-friendly; an additional 13% plan to make their websites mobile-friendly this year.

The top website areas small business owners plan to invest in this year are search engine optimization (40% plan to make changes/improve), social engagement (40%), and content (39%).

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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