The report was based on data from a survey of 350 US small business owners and managers, most of whom own or work for a company with 1-10 employees and less than $1 million in annual revenue.
Some 32% of companies without a website say they do not have one because it is not relevant to their business/industry.
Another 30% say they do not have one because of the cost, and 12% say they have a social media profile instead of a website.
Two-thirds (68%) of businesses with websites say their sites are mobile-friendly; an additional 13% plan to make their websites mobile-friendly this year.
The top website areas small business owners plan to invest in this year are search engine optimization (40% plan to make changes/improve), social engagement (40%), and content (39%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji