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The Top Challenges Facing B2B Marketers

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B2B marketers say increasing brand awareness and dealing with budget constraints are the top challenges they face, according to a report from B2B International.

The report was based on data from a survey conducted in 2015 of 181 marketers for B2B companies around the world. Respondents were asked to list the top challenges their organization faces without any options or prompts by the researchers.

Some 13% of respondents say increasing brand awareness is a top marketing challenge, and the same percentage list budget constraints.

Other major challenges cited include doing a better job with digital marketing (10%), launching new products (7%), and limited staff (6%).


Respondents say the top challenges their B2B company faces overall are building market share (62% cite among their top five challenges), innovating products/services (59%), and retaining customers/increasing loyalty (54%).

About the research: The report was based on data from a survey conducted in 2015 of 181 marketers for B2B companies around the world. Respondents were asked to list the top marketing challenges their organization faces.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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