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Customer Experience Rankings: The 25 Best (and Worst) Brands

by Ayaz Nanji  |  
March 18, 2016

Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Group.

The report was based on data from a 1Q16 survey of 10,000 US consumers. Respondents were asked to rate their recent interactions with 294 companies across 20 industries.

Each brand was assigned a Temkin Experience Rating (TxR) based three dimensions: success, effort, and emotion.

Publix and H-E-B earned the highest ratings for success from consumers; Publix, O’Reilly Auto Parts, True Value, and Save-a Lot earned the highest ratings for effort; Publix, Chick-fil-A, and Residence Inn earned the top marks for emotion.

Fujitsu was the lowest-rated company overall by respondents, followed by Health Net, Dollar, and Comcast.

About the research: The report was based on data from a 1Q16 survey of 10,000 US consumers.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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