Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?

To find out, Acrolinx conducted a study to determine the impact of content quality. Some 800 US professionals were divided into two groups and shown marketing collateral from a fictitious company called Xtera.

One group was shown content with a high Acrolinx Score (proper spelling and use of grammar, high readability, etc.) and the other group was shown content with a low Acrolinx Score. Check out the the full report to see the specific pieces shown to each segment.

Only 23% of the study participants who received the low-scoring content had a positive first impression of Xtera's brand. In contrast, 55% of the respondents who received the high-scoring content had a positive first impression.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji