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What Grade Do Marketers Give Their Personalization Efforts?

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Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings?

To find out, Evergage and Researchscape International surveyed 250 organizations of all sizes from around the world (85% in the United States).

Nearly half (46%) of the firms included in the the report identify as both B2B and B2C-focused, 41% concentrate on B2B, and 13% on B2C.

Some 39% of respondents give their company's personalization efforts a C grade, and 35% assign a B grade.

Only 9% of respondents would give their company's personalization efforts an A grade.


Respondents are most satisfied with how they personalize mobile apps (41% say they are extremely or very satisfied).

Marketers think their competitors are doing even more poorly with personalization than themselves: 42% give their rivals a C grade.

About the research: The report was based on data from a survey of 250 organizations around the world (85% in the United States).


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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