Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings?
Nearly half (46%) of the firms included in the the report identify as both B2B and B2C-focused, 41% concentrate on B2B, and 13% on B2C.
Some 39% of respondents give their company's personalization efforts a C grade, and 35% assign a B grade.
Only 9% of respondents would give their company's personalization efforts an A grade.
Respondents are most satisfied with how they personalize mobile apps (41% say they are extremely or very satisfied).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji