Are senior marketers happy with how their organizations are collecting, analyzing, and utilizing data?

To find out, 3Q Digital and March Communications surveyed 315 marketing leaders in March and April 2016. All respondents had eight or more years of marketing experience, worked for an organization with more than 50 employees, had some/complete control over marketing strategy/budget allocation, and worked on digital/social marketing efforts.

Some 57% of respondents say they are satisfied with how much influence data has over marketing decisions; 56% are satisfied with the level of access they have to data; and 43% are satisfied with how much effort it takes to collect data.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji