The report was based on data from a survey conducted between March and April 2016 of 500 respondents who work in marketing roles at companies with at least 500 employees (67% B2C, 33% B2B). About half of the respondents work for companies with 1,000 or more employees .
Some 22% of respondents say television is a top priority marketing channel over the next six to 12 months; 16% say social media is a top priority marketing channel.
Take the first step (it's free).
You may also like:
- The New 4Ps of Marketing
- Marketers and Retailers, Want to Survive the Holiday Season? Implement AI.
- A Seven-Step Guide to Creating a Successful Marketing Plan [Infographic]
- Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn's Ty Heath on Marketing Smarts [Podcast]
- The State of Conversational Marketing: Online Customer Experience, Chatbots, Trends