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Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.

The report was based on data from a survey of 1,300 publishers/journalists, as well as an analysis of engagement data from 26,988 email pitches sent by Fractl between October 2014 and May 2016.

More than 60% of journalists say that great PR pitch email subject lines are tailored to their individual beats.

They also say they like email subject lines that are specific, descriptive, and brief.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji