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Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius.

The report was based on a Radius analysis of B2B database information, conducted between May and August, 2016.

The researchers took the original customer relationship management (CRM) data for 10,000 B2B contacts and re-examined it three months later, using Web research and calls, to determine whether the information was still correct.

For the database with 10,000 contacts, the researchers found that 757 of the entries were no longer valid (i.e., the person had moved to another job or was no longer be reachable) three months later.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji