Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

How Consumers Find and Use Online Reviews for Local Businesses

by   |    |  1,215 views

Some 91% of consumers say they check online reviews when evaluating local businesses, according to recent research from BrightLocal.

The report was based on data from a survey conducted in September 2016 of 1,062 adult consumers in the United States.

Half of respondents say they check online reviews of local businesses regularly, up from 33% in 2015.

Some 41% of respondents say they check reviews of local businesses occasionally, and only 9% say they never check.


Some 63% of consumers say they typically find reviews of local businesses via search engines; 37% go directly to review websites.

Some 90% of consumers say they read 10 reviews or fewer before they decide whether they can trust a local business; 68% of consumers read between one and six reviews to form an opinion of a business.

Some 58% of respondents say they pay close attention to the overall star rating when looking at the reviews of a local businesses; 47% pay close attention to the sentiment of reviews, and 41% pay attention to review recency.

About the research: The report was based on data from a survey conducted in September 2016 of 1,062 consumers in the United States.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!