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The Marketing Mix of Small Business Owners [Infographic]

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Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.

The report was based on data from a survey conducted in September 2016 of 1,000 owners of businesses in the United States with fewer than 10 employees. The researchers also included data from a survey conducted in May 2016 of 2,000 consumers in the United States.

One-third of small business owners say their company website is a primary marketing channel, and 53% say their online presence is very important.

Some 70% of respondents say they use a mix of print and online tools to market their small business.

Check out the infographic for more findings from the report:


About the research: The report was based on data from a survey conducted in September 2016 of 1,000 owners of businesses in the United States with fewer than 10 employees. The researchers also included data from a survey conducted in May 2016 of 2,000 consumers in the United States.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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