Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read those pitches?

To find out, Fractl surveyed 1,300 publishers, writers, and editors from online publications. The poll included a wide range of sites, including those in the business, news, health, travel, lifestyle, education, and technology verticals.

Some 27% of respondents at top-tier sites say they find PR pitches valuable/completely valuable, and 52% say they find them slightly valuable.

In the case of smaller sites,38% of respondents say they find PR pitches valuable/completely valuable and 47% say they find them somewhat valuable.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji