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Do Publishers Value PR Pitches?

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Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read those pitches?

To find out, Fractl surveyed 1,300 publishers, writers, and editors from online publications. The poll included a wide range of sites, including those in the business, news, health, travel, lifestyle, education, and technology verticals.

Some 27% of respondents at top-tier sites say they find PR pitches valuable/completely valuable, and 52% say they find them slightly valuable.

In the case of smaller sites,38% of respondents say they find PR pitches valuable/completely valuable and 47% say they find them somewhat valuable.


Some 18% of publishers say they always read PR pitche,s and 62% say they read PR pitches often/sometimes; 20% of publishers say they read PR pitches rarely or never.

Lifestyle, travel, and entertainment publishers are the most likely to read PR pitches; automotive and finance publishers the are the least likely to read PR pitches.

About the research: The report was based on data from a survey of 1,300 publishers, writers, and editors from online publications in a wide range of areas, including sites the business, news, health, travel, lifestyle, education, and technology verticals.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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