Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read those pitches?

To find out, Fractl surveyed 1,300 publishers, writers, and editors from online publications. The poll included a wide range of sites, including those in the business, news, health, travel, lifestyle, education, and technology verticals.

Some 27% of respondents at top-tier sites say they find PR pitches valuable/completely valuable, and 52% say they find them slightly valuable.

In the case of smaller sites,38% of respondents say they find PR pitches valuable/completely valuable and 47% say they find them somewhat valuable.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji