Good prices and free-shipping options are the top two things that influence consumers' retailer choices, according to recent research from Astound Commerce.

The report was based on data from a survey of more than 1,000 US consumers. Respondents were asked about their online shopping behavior, in-store preferences, and social commerce actions.

The top factors influencing consumers' retailer choices are price (79% say it is important), free shipping (68%), and in-stock inventory (67%).

Some 65% of respondents say they have picked a retailer over Amazon in the past year because of price; 46% have been lured away from an Amazon purchase by special offers/promotions.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji