Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.

The report was based on data from a survey of 5,500 consumers age 18 and older in Australia, France, Germany, the United Kingdom, and the United States.

More than two-thirds (67%) of respondents say the amount of video they watch on social networks has increased in the past year; 60% expect to watch more video on social networks next year.

Consumers in the United States say they watch an hour of video per day on social networks, on average.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji