The report was based on data from a survey of 500 owners of SMBs in the United States. All respondents were between 25 and 54 years old.
Some 57.6% of respondents say attracting and retaining customers is their biggest priority for 2017.
Next is reducing costs (12.6% cite it as their biggest priority).
Other top goals include improving technology infrastructure (7.8%), speeding up payments/invoicing (6.6%), better tracking workflows (6%), and reducing the amount of time spent on administrative tasks (6%).
About the research: The report was based on data from a survey of 500 owners of SMBs in the United States. All respondents were between 25 and 54 years old.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji