Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot.

The report was based on data from a survey of 505 marketing decision-makers based in the United States.

Some 30% of marketers say they plan to invest in digital advertising in 2017, and 30% plan to invest in customer events.

Other top areas for planned investment include email marketing (26% of marketers plan to invest), social media (26%), content development (24%), and customer loyalty (24%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji