The report was based on data from a survey of 505 marketing decision-makers based in the United States.
Some 30% of marketers say they plan to invest in digital advertising in 2017, and 30% plan to invest in customer events.
Other top areas for planned investment include email marketing (26% of marketers plan to invest), social media (26%), content development (24%), and customer loyalty (24%).
Marketers say their biggest priorities for 2017 are to grow brand awareness (23% cite it as their top goal), to convert more leads to sales (20.4%), and to generate more leads (18.4%).
About the research: The report was based on data from a survey of 505 marketing decision makers based in the United States.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji