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Many brands plan to both try out new marketing agencies in 2016 and consolidate the number of partners they work with, according to a recent report from RSW/US.

The report was based on data from a survey conducted in December 2015 of 165 senior level marketers at brands and 115 executives at marketing agencies.

Some 62% of respondents working for brands say they expect their marketing budget to grow in 2016, and 91% expect to increase spend on digital media.

Three-quarters of brand marketers expect to use two or more agencies this year, an increase of 12 percentage points compared with 2015.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji