Commercial Break: Trust Condoms, One Love
William Arruda, called the personal branding guru by Entrepreneur magazine, is the founder of Reach Personal Branding. He shares his personal-branding wisdom through his public speaking and his bestselling book, Career Distinction: Stand Out by Building Your Brand.
But he is also passionate about TV commercials. In fact, William has an enormous collection of advertisements dating back to the 1970s. Sadly, he says, most of his TV ads are on VHS. But thanks to the Internet and YouTube, he nonetheless has access to most of the commercials he has collected over the decades.
Here, William shares some of his favorite ads. And true to his style, he offers up a lesson for how the ad relates to your personal brand—after all, it's all about personal branding... at least, in his world.
Client: Trust Condoms
Campaign: One Love
Year: 2004
We love this commercial because...
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Comments
Clever! Clever! Not only the intrinsic message but the fact that the only audio was music - no traffic, no clapping, no cheers - simple simple, delightful. Many Directors wouldn't take this approach - and the two 'stars' are beautiful looking people, too. I did like the umbrella seemingly trying to 'erect' at the end - tee hee. Thanks for sharing from an archive that most of us will never get to see.
That being a Kenyan ad and me being Kenya, it made me proud to watch. they ran quite a few great similar ads during that campaign. They were unforgettable, sadly today their ads are not as imaginative.