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Steven Berlin Johnson on 'Why Twitter Matters'

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Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, since Steven's cover story on Time magazine debuted only a few days prior.

The cover featured a tweet that Steven posted on Twitter about the cover story he wrote for Time, about Twitter. (Got that?) Anyway, you can read the whole piece ("How Twitter Will Change the Way We Live") online.

At the MarketingProfs event, Steven sat down with our own Kyla Cullinane to chat about Twitter, what it means for businesses, and why he thinks Twitter shouldn't be dismissed.

See the video here:



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