We're loving the summer sunshine, but tweeting away anyway... because socnets just don't go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being found online, how Conan O'Brien made the leap from late-night host to social sensation, and how to promote your brand on YouTube. Skim for a social summer!
DOMA's been flipped! It's a happy week for marriage-equality folks everywhere, following news that the Supreme Court overturned a key provision of the Defense of Marriage Act. Many brands are celebrating publicly, proudly putting their views in the forefront, including Goldman Sachs, MasterCard, Smirnoff, and—maybe sweetest of all—Ben & Jerry's. A small reminder that in this brave new world, it's as much about who you are and where you stand as what you sell.
Why Vine won't shrivel because of Instagram Video. Conversation about Instagram's launch of 15-second videos is shifting. Instead of wondering whether it'll "beat" Vine, some feel there's room for both in the market, in the same way there's room for both Twitter and Facebook. Says Ovum analyst Jan Dawson, "Vine is like fast food, while Instagram video is more like eating in a nicer restaurant." We think it's too soon to tell. But to form your own opinion, check out Vine versus Instagram, a superfast way to see offerings from each site side-by-side... then vote for which is better. We'll say quality production is wanting on both.
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