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Three Myths of Social Media ROI [Infographic]

October 27, 2012

Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. However, according to Suzanne Fanning, president of the Word of Mouth Marketing Association (WOMMA), "Everything can be measured."

To dispel the immeasurability myth and others surrounding social media ROI and shed clarity on the subject, WOMMA created an infographic based on information from WOMMA's recently released guidebook, Solving the ROI Riddle: Perspectives From Marketers on Measuring Word of Mouth Marketing.

WOMMA found three top myths regarding social media ROI:

  1. Measuring "likes" and "followers" equals social media ROI. 
  2. You measure for social media ROI the same way you do for traditional media, such as TV. 
  3. Social media should be measured independently of other channels.

 To help banish those misconceptions, check out the following infographic:

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  • by Nick Stamoulis Mon Oct 29, 2012 via web

    I agree that you can't measure social media in a silo. I think a lot of businesses are looking for a one to one conversion; one Tweet equals one lead. Does it happen every now and then? Sure, but it doesn't always work like that. There are so many moving parts that impact the end result.

  • by John Duff Wed Feb 27, 2013 via web

    ROI is the main goal for any Business in this world. Yes, The priority of Internet Marketing is changed and the tactics also changed to boost the business. Social Media is the main tool that will convert more visitors into customers, But people are struggling with lack of knowledge how to work on Social Media. You've given the best criteria with showing differences between the Myths and Facts. Great Work.!

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