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Why Email Marketing Still Matters [Infographic]

November 30, 2012

Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete.

Nevertheless, for marketers, email marketing remains invaluable, even indispensable.

For example, nearly 9 in 10 marketers say email is their primary channel for lead generation, according to Forrester Research.

Moreover, more than half of email marketers say they use email for (in decreasing order of popularity) lead generation and nurturing, enhancing and building brand, driving sales, and strengthening thought leadership. (That's according to B2B Marketing's Email Benchmarking Report from February.)

Among B2B marketers, only 4% say email is "not very important, the same study found.

For additional details on those stats and others, including email's role in marketing automation, see the following infographic from Eloqua's Modern Marketer initiative.

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  • by Irony Mon Dec 3, 2012 via web

    It would be easier to read this info in a 2 paragraph email than this infographic.

  • by That Guy Mon Dec 3, 2012 via web

    I agree with Irony and really dislike when companies take some info and slap it on an image of stars and calls it an Infographic( kind of disrespectful to infographics )This is more akin to a sloppy poster. It further upsets me when a site like yours, that has webinars touting how important clarity and contrast are...allow someone to post something on your site that doesn't follow an inkling of your advice. I noticed it's sponsored, but you'd think you'd help your sponsors get a clue ; ] I have some clients that are looking for sites that bend for money...whom shall I refer them to over there lol j/k I pray Flint M didn't directly sign off on this ; ]

  • by Jan Choudhury Tue Mar 5, 2013 via web

    Have to agree guys, incredibly hard to absorb the information - looks like a someone took a pdf of the latest Eloqua sales brochure and squished it to fit your page. I persevered as the info was useful but this is not an infographic. I rate 4 stars for ino but only 1 for presentation. Sorry!

  • by Today's Visitor Thu Mar 28, 2013 via web

    very poor infographic

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