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Mobile Is Maturing [Infographic]

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More CTOs (chief technology officers) are making mobile a priority and dedicating greater resources to it.

According to the stats highlighted in the following Mutual Mobile infographic, 94% of CTOs believe enterprise mobility will be important.

Moreover, 67% think mobility will have more impact than the Internet did in the 1990s, and 65% view more mobile support for employees as a critical priority.

One reason companies are deepening their mobile activities is that companies that do so experience...

  • Almost 2X employee productivity.
  • Almost 4X higher margins.
  • More than 20% lower customer churn.

Other highlights from the infographic:

  • 68% of enterprises see mobile as a strategic initative.
  • 42% view implementing a comprehensive corporate mobile strategy as a top priority.
  • 33% say mobile strategies are executive-sponsored.


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Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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  • by Gayle Gallagher Tue Feb 5, 2013 via web

    The infographic is very hard to read. It's beautifully designed, but not functional. Reversed type is not recommended except in very small quantities.

  • by Cory Tue Feb 5, 2013 via iphone

    Great data; however, I concur with the last comment about readability. Font sizes also seem a little small for the amount of breathing room being allotted.

  • by Sasha Zinevych Fri Feb 8, 2013 via web

    Great infographic! Love the simplicity and the pics. What are your personal prospects for mobile sales - are they going to grow and gradually outweigh all other options?

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