Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an upgrade by late February and become the default for all campaigns by June or so.
In this article, I'll explain what Enhanced Campaigns are all about and what you need to know. These changes will have particular impact on small and midsize business (SMB) advertisers.
What Are Enhanced Campaigns?
Previously, the best-practice for paid search on mobile was to create separate campaigns targeting different devices. The problem? A lot of extra work and campaign management complexity for advertisers. So much so, that the vast majority of advertisers didn't bother—especially at SMBs.
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