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Which Mobile Approach Is Right for You? [Infographic]

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Figuring out which mobile approach to take can be complicated. Fortunately, Mutual Mobile has created an infographic that guides you to your destination through the process of elimination, so you know what you want (and what you don't).

For example, depending on how you answer the first question (How heavily will you rely on 3-D and animation?), you will jump to either question 2 or 5.

The answer to the best mobile approach for you won't necessarily be in the seventh question, but the final answer you land on.

These are the seven questions in the infographic:

1. How heavily will you rely on 3-D and animation?

2. How will users interact with audio and video?

3. Which devices are important to you?

4. Will you need to update regularly?

5. How closely do you want to interact with the device's OS?

6. Do you want your content indexed by search engines?

7. Do you need to use hardware features like GPS?

Check out the answers to the above questions in the following infographic and find out which mobile approach would work best for your company's needs:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Greg Hickman Tue Feb 19, 2013 via web

    This is a great looking graphic but this leaves out a lot of mobile options. These mobile approaches only land you at mobile web, hybrid or application.

    There is much more to mobility than that. Granted it's a core piece of the foundation but you're leaving out things such as SMS/MMS, email, social, LBS, coupons etc.

  • by Justine Fri Mar 1, 2013 via web

    The infographic looks great, but I wish it was larger.

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