The feud between iOS (Apple's mobile operating system) and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic.

The infographic compares the market penetration, user demographics, and advertising related to iOS and Android.

Android dominates smartphone market share with 69.2% to iOS's 22.1%. Android also has a higher smartphone app download share (58%), compared with iOS's 33%.

The tablet market share is split almost evenly, with Android's at 48.8% and iOS's at 46%. However, considering tablet app download share, iOS dominates with 75% while Android accounts for only 17%.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski